Media Guide For Assisted Living Available On-Line

Assisted living has been in the news this year with features on the local, state, and national levels.  The National Center for Assisted Living’s (NCAL) Media Guide for Assisted Living has “how-to” information that covers a variety of aspects for interacting with the media. Chapters in the guide review the fundamentals, earning publicity in the local media, all about interviews, crisis communications, and social media.

Guidance includes what to wear for a television interview, what to say during interviews, how to prepare for an interview, using a verbal bridge to keep interviews positive, how to develop a crisis plan, and much more.  NCAL members can download the guide from NCAL’s website